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Influencer Marketing 101

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  1. General Introduction to Influencer Marketing
    17 Topics
    |
    2 Quizzes
  2. Filming, Casting, Editing and Lighting
    11 Topics
    |
    1 Quiz
  3. Social Media Compliance
    7 Topics
    |
    1 Quiz
  4. Personal Branding
    13 Topics
    |
    1 Quiz
  5. Marketing Strategies
    11 Topics
    |
    1 Quiz
  6. Final Tips for Making Your Brand
    8 Topics
    |
    1 Quiz
Lesson Progress
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Above, an KoFi’s front page, one option popular with artists.

Many influencers with smaller audiences may rely on donations to keep their influencing going. Services like Patreon and KoFi are good examples of this. These services are popular amongst content creators who don’t have a major audience yet.

Platforms like Twitch also have a tipping system built in. Some influencers will even utilize special incentives to tip, such as displaying their message on the screen, or playing a funny sound, or even integrating suggestions into the stream. There isn’t a limit to how you can get adoring fans to support your work, whether you’re streaming video, creating art or music, or even running a informative podcast.

Lastly, while not exactly influencer-driven revenue, content creators can also sell their own work and merchandise to supplement their wages. We don’t necessarily consider this the same as influencer earnings since you’d be providing a secondary service (like artwork commissions) but it is worth keeping an eye on the possibilities given many influencers become famous by creating interesting and exciting content. If you’re specializing in art or music, selling merchandise might even outpace advertising revenue!