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Influencer Marketing 101

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  1. General Introduction to Influencer Marketing
    17 Topics
    |
    2 Quizzes
  2. Filming, Casting, Editing and Lighting
    11 Topics
    |
    1 Quiz
  3. Social Media Compliance
    7 Topics
    |
    1 Quiz
  4. Personal Branding
    13 Topics
    |
    1 Quiz
  5. Marketing Strategies
    11 Topics
    |
    1 Quiz
  6. Final Tips for Making Your Brand
    8 Topics
    |
    1 Quiz
Lesson Progress
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Reading

Different influencers use varying forms of scripts and preparation. A photoshoot for instance requires special lighting and outfits. Written work may require a few drafts and research. There is a lot that goes on behind the scenes so you should do your best to figure out what you need for the content you want to produce! Once your theme is decided and you know what you want to do, it’s best to figure out specifics. This includes some logistical choices, like where the video is shot and who is in it.

Those who professionally create video will even set aside time to take location shots, close-ups, and so-on, to produce b-roll for their videos. Live streamers, on the other hand, may prepare by gathering important images for their stream. These images can be shown when they leave the stream temporarily, and allow an interface to better interact with their audience. You may also want a timeline of the actual video footage. Think about the ways everything can piece together. It’s important to stay on-message throughout the broadcast or recording.

Tips

  1. Prepare for your content you will produce

  2. Consider the specifics such as where and who

  3. Consider drafting a timeline of the video itself